What is a Social Media News Release (SMNR)?
-A social media news release is a way for people to share press releases with each other online.
What are the advantages & disadvantages of a SMNR?
-Advantages of social media news releases are that sharing is quicker and easier, it makes sharing sources and related information about the topic easier through links
-One possible disadvantage of social media news releases is that anybody can create an account and fabricate an inaccurate or totally “made up” story. Other than that I think social media news releases are great.
When should a PR practitioner consider using a SMNR?
-A public relations practitioner should consider using a social media news release when trying to spread news quickly across the country. Spreading news quickly is very important especially during times of major political events, catastrophes, and celebrations.
Offer links to at least two websites that will help one create a SMNR
http://www.realwire.com/
http://www.socialmediaportal.com/
Provide a link to a SMNR that an organization has created
http://www.tpwd.state.tx.us/newsmedia/releases/?req=20110406c
(This SMNR was created by Texas Parks and Wildlife)
Provide a link to the SMNR you created and describe its purpose, goal(s) and target audience
http://www.prxbuilder.com/link.aspx?p=1589
- The purpose of this SMNR is to inform my target audience of a project that Painters for Nonprofits is undertaking.
- The goal of this SMNR is to spread the word about Painters for Nonprofits and recruit help from others to complete the project.
- The SMNR’s target audience is the “locals” -residents & students that live in the Statesboro/ Savannah area.
Provide 5-10 tips for SMNR creation
1. Read the website’s terms & agreement throughly before agreeing to become a member. It might be possible that the website you use can steal your work.
2. If you are not sure about what you are doing or are questioning your work… look to professional examples for help.
3. Have your trusty APA style book on deck for you help.
4. Speaking of having your APA style book… proof read ALL of your work including grammar, spelling, and punctuation. Remember, your work will be visible to the whole world and you do not want to sound like a total idiot.
5. Always write in an objective manner. In the world of Public Relations the last thing a PR practitioner wants to do is start a conflict.




My feedback: Southwest & high school
Check out Michelle Groover here (Comment #51)